INSITE OOH Media Platform

Kayan Development has just launched a brand new outdoor advertising campaign for its new commercial concept, C'est La Vie. With the intent of making ordinary activities meaningful and increasing the quality of life among all members of its community, Kayan Developments reflects its commitment to vibrant culture, rich connections, and a strong sense of community.

C'est La Vie is a French philosophy to enjoy life's little things. Kayan Development sees this commercial concept as a venue that will make daily interactions and activities a memorable experience from enjoying coffee with friends, attending a local event, or just walking through a beautifully designed space, C'est La Vie aims to elevate the quality of life for all its visitors.

Striking billboards catch the eye with strikingly bold designs that dominate the campaign. A deep, blood-red color symbolizing passion and vitality, popping in any cityscape. The name "C'est La Vie" appears in elegant black type, assuring clarity and visibility. This effective combination does much more than just draw the eye but invites one warmly to see what is inside of C'est La Vie.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.