INSITE OOH Media Platform

As the third week of November unfolds, Certina, a Swiss watchmaker known for its precision and durability, launches its most recent advertising campaign for the DS-7 Chrono Auto after their previous one. 

This new jewelry campaign is prominently displayed on Dubai’s digital screens, where the city’s ultramodern skyline serves as the perfect backdrop for showcasing the sleek silver design of the DS-7 Chrono Auto. The visuals emphasize the watch’s timeless elegance, precision chronograph features, and the robustness that has become synonymous with Certina. With a tagline, "Count on Me", this Rivoli ad is a brazen claim of dependability and good taste, both of which are encapsulated in every timepiece reflecting Certina's timeless expertise and modern élan.

The DS-7 Chrono Auto features Certina's signature DS (Double Security) system, which makes the watch as reliable as it is good-looking. Its brushed silver case, paired with a high-performance automatic movement, makes it ideal for those who value functionality without compromising on sophistication.

The choice of Dubai for this campaign emphasizes Certina's global outreach and its resonance with the cosmopolitan audience. Luxury-driven ethos and vibrant cultural pulse, the city is a befitting stage for what the brand promises with the catchphrase "Count on Me". Be it business, leisure, or adventure, Certina tries to remind its audience that the timepiece is designed to deliver in every moment.

The campaign was unveiled in the third week of November, on digital screens.