INSITE OOH Media Platform

Pioneering real estate developer Sobha makes a stance on UAE’s major D/OOH scene with a new outdoor advertising campaign for its new establishment Siniya Island. This campaign is widely distributed across both Dubai and Sharjah and utilizes digital screens and hoardings. Sobha Realty’s last successful OOH appearance was in December 2023 when it launched a branding campaign using the main headline “Art of The Detail.” Sobha is currently back on billboards stronger with a campaign that was released during the second week of November. 

The billboards use the ad copy “”SOBHA” and “Siniya Island” in italic signature handwriting in both English and Arabic to reach the maximum target audience while portraying a fully landscaped, aesthetically pleasing photograph of the island. Another visual portrays a view of the island’s coastal line from high above a residential complex using the ad copy “Untouched. Undiscovered. Unrivalled.” The visuals also include a number for additional information. 

Sobha Siniya Island is a luxurious place where nature is immersed offering prestigious villas, waterfront mansions, apartments, and resorts. This peaceful island boasts unspoiled natural beauty and protects its pristine wildlife and mangroves. People can enjoy Dubai and its city life as well as feel secluded from its busy nature. Amenities on the island include an ecological park, a yacht club, a helicopter and air taxi landing pad, and a boutique retail arcade. 

Learn about more outdoor campaigns in the United Arab Emirates and get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.