Across UAE’s Billboards – Double the Deliciousness for 22 AED by McDonalds!
Campaign after campaign, McDonald’s continues to show why they are a favorite for many across Dubai’s billboards. Following the success of their Savers Menu campaign, McDonald’s is back with a fresh new offer—the “Double Duo” meal for AED 22. Known worldwide for their affordable and tasty meals, McDonald’s ensures their message reaches everyone, staying visible and connected in this fast-moving city.
From a marketing perspective, the campaign is cleverly designed. The billboards use simple, easy-to-read text and appealing visuals that grab attention even at high speeds. The focus on the price (22 AED) emphasizes affordability, while the imagery of the meal creates an emotional pull, tempting viewers to stop by.
The choice of yellow and red—the brand’s signature colors—creates energy and appetite, aligning perfectly with their message. By balancing clear messaging, vibrant colors, and mouthwatering visuals, McDonald’s not only draws attention but also strengthens their image as the go-to choice for delicious, budget-friendly meals in Dubai.
The campaign has been widespread across the UAE across screens, mega com and lampposts.
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