Louis Vuitton has taken over Dubai’s digital screens and uni-poles with its latest fine jewelry campaign, starring renowned actress Ana de Armas, after their last campaign. This campaign marks a pivotal moment for Louis Vuitton as the brand introduces its first-ever Fine Jewelry collection dedicated to the iconic Damier motif. Since 1888, a signature of Louis Vuitton, the Damier pattern is a bold, grid-like motif of alternating squares in contrasting tones, here reimagined in stunning yellow gold, white gold, and diamonds. Ana de Armas, a long-time ambassador of Louis Vuitton, epitomizes the essence of timeless elegance and modern sophistication in this campaign. Draped in the collection's rings, bracelets, necklaces, and earrings designed with minute detail, she brings the Damier motif to life on the visuals with a feel of luxury and ethereal beauty. This campaign cements Louis Vuitton's status as a global icon within the luxury sector, especially in a shopping destination like Dubai, marrying artistry with the city's renowned blend of opulence and innovation. With Ana de Armas in the lead, this is sure to be a stimulating campaign that sets new heights in fine jewelry advertising. Whether viewed on the shimmering Uni-Poles or digital screens, the campaign struck, released in the second week of November.
