El Araby restarts promotion

With the temperatures raising and the summer season approaching fast, El Araby Group has launched a new outdoor campaign and brought Sharp AC back to the billboards.

  Using a house interior as a backdrop for the ads, Sharp AC units are  proudly showcased, along with ad copy that reads “Sharp air conditioner,  a name that speaks for itself”.

The campaign was launched during  the second half of April and can be seen on billboards, large uni-poles,  T-poles, and flags in various locations across Greater Cairo.