With the temperatures raising and the summer season approaching fast, El Araby Group has launched a new outdoor campaign and brought Sharp AC back to the billboards. Using a house interior as a backdrop for the ads, Sharp AC units are proudly showcased, along with ad copy that reads “Sharp air conditioner, a name that speaks for itself”. The campaign was launched during the second half of April and can be seen on billboards, large uni-poles, T-poles, and flags in various locations across Greater Cairo.
