INSITE OOH Media Platform

McDonald's Egypt is celebrating its 30th anniversary with a vibrant OOH campaign that showcases its iconic saver menu items and highlights the brand's long-standing presence in the country, following the brand’s previous OOH campaign during October 2024.

The campaign features a mouth-watering visual design, with bold orange colors and eye-catching imagery. The focus is on the brand's signature products, French fries, and Mcfizz. The tagline "30 سنة من الذوق" ( thirty years of taste) emphasizes McDonald's commitment to providing delicious and satisfying meals.

The OOH advertisements are strategically placed in high-traffic areas across Cairo, ensuring maximum visibility and brand awareness. By leveraging the power of outdoor advertising, McDonald's aims to connect with a wide audience and remind them of the brand's rich heritage and its continued dedication to quality and customer satisfaction.

In addition to the main billboard, McDonald's Egypt has also launched a series of OOH advertisements featuring other popular menu items, such as the McChicken and Sunday. This diverse range of offerings highlights the brand's ability to cater to different tastes and preferences.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.