Mastercard's Seamless Shopping with InstaShop and Priceless Rewards!
InstaShop, the online delivery platform, has launched an OOH campaign in Cairo to promote its services. The campaign utilizes a combination of billboards strategically placed throughout the city, effectively capturing the attention of potential customers. Following the brands’ previous OOH campaign during June 2024.
The OOH advertisements feature an image of a woman comfortably shopping on her smartphone, emphasizing the convenience and ease of using the InstaShop app. The tagline, "شراء راحتك بتكة واحدة" (Your comfort in one click), reinforces the platform's commitment to providing a seamless shopping experience.
The campaign also highlights the partnership with Mastercard, offering a special promotion code "MC200" for a 200 EGP discount and free delivery. This strategic collaboration aims to attract a wider audience and incentivize customers to try the service.
By leveraging OOH advertising, InstaShop aims to increase brand awareness and drive user acquisition. The campaign's visually appealing design and compelling messaging effectively communicate the platform's value proposition, making it an attractive option for busy consumers seeking convenient and hassle-free grocery shopping.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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