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Vacheron Constantin Geneve features Cory Richards‘One of Not Many’, Ornaments on Dubai’s Billboards
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Vacheron Constantin Geneve features Cory Richards‘One of Not Many’, Ornaments on Dubai’s Billboards

By INSITE OOH
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November 25, 2024 6 days ago
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The Vacheron Constantin premium brand reflects the never-ending quest for excellence, expertise, and artistry, providing the highest quality Swiss luxury watches to men and women for a bicentennial.

After months of absence from out-of-home billboards, the jewelry brand made a comeback featuring Cory Richards, the renowned American climber, as the new face of Vacheron Constantin's "One of Not Many" campaign, Known for his unique photography, Richards captures stunning images from around the globe, perfectly embodying the Overseas collection, succeeding the previous ambassador Zaria Forman

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The ad speaks volumes without saying much, relying on striking visuals that beautifully showcase Cory Richards' in perfect harmony with the luxury piece, underscoring their shared identity as "One of Not Many." creating a statement that elevates the spirit of travel and the essence of exclusivity and elegance.

In November, this focused campaign launched in Dubai, utilizing hoarding formats to capture attention and reach a wide audience  effectively

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