INSITE OOH Media Platform

Samsung has released an OOH campaign letting the public know that they are on a whole nother level and that there is no more competition in any element if its compatibility or top tier technology and this follows their previous appearance in October 2024. 

With this campaign the brand really proves superiority in compatibility and proves that their technology is ahead of its time since all the items showcased in this campaign are all AI powered which are called smart appliances these items are under the product line name of Bespoke devices these devices enhance your lifestyle since they allow you to  live it to the fullest with less effort AI combined with connected devices gives you more free time and saves more energy. These items have some functions that help put them at the top by saving energy for example through using AI technology to comprehend the household’s usage and implement energy-saving routes secondly these items can be connected to mobile phones to be used remotely which saves the hassle of functioning manually also this comes with a mobile phone application that has powered modes curated uniquely for you. 

The visuals are very warm and futuristic both create a specific vibe that helps explain the showcased items without using words the ad copy showcases the following; a smart television screen, a refrigerator, and a washing machine all while having Ahmed Elghandour centralized sitting comfortably on the bottom also must mention that the brand chose a great presenter for these items since Ahmed is known to be well educated which emphasize the brand's overall ideology. Finally, the tagline used is “Choose Who Understands You”.

Curious to know more about Samsung's campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH)