After their recent campaign promoting their new and improved X5 model, german automotive brand BMW has launched yet another outdoor campaign for the upgraded models of the 5 series.

  Over a street background, the ad copy presents “Now the 5 series, fully  improved” with a variety of images of two models. Additional ad copy  informs viewers that the car is assembled in Egypt with the text  “Proudly collected with Egyptian hands, the two models: BMW 520i and BMW  530i”.

The campaign was launched during the second half of April  and uses mega signs, gates, billboards, and lightboxes in various  locations across Greater Cairo.

BMW continues OOH strategy on the roads-00
BMW continues OOH strategy on the roads-00

Campaign Credits

Industry: Automotive

Brand: BMW

Advertiser: BMW Group Egypt

OOH Size: Billboard | Gate | Lightbox | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: Global Brand | Product Launch

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