INSITE OOH Media Platform

Rayhana Developments makes another OOH appearance on Greater Cairo’s outdoor advertising platform raising awareness and branding for its new project “Ray West” after its prior branding campaign 3 weeks ago proving that the developers are thriving in global markets including Saudi Arabia (KSA), the UAE, the United States, and the United Kingdom. 

Rayhana Developments is currently back on billboards even stronger with a captivating campaign that is heavily distributed across Cairo’s billboards grabbing the attention of commuters and passersby with bright visuals and bold ad copy. The ad copy highlights that Ray West is a “Project by Rayhana Developments” and that it comprises “Commercial, Administrative, and Medical” sectors. 

Some ad visuals use a black backdrop and portray the ad copy in bright red while other visuals use the same two colors, however, reversed, being the red as the backdrop and black as the color of the ad copy. Black is a color that symbolizes power, elegance and sophistication while red is associated with love and passion. It is also known to stimulate and grab attention. 

Ray West covers 38K square meters and is located on Mehwar 26th of July in 6th of October city with a wide facade 210 meters. It's a mixed-use project that features a majority of administrative spaces, along with commercial and medical facilities. 

Find out about this campaign's budget, OOH formats, locations, and more by checking out MOOH, Egypt’s dedicated system for analyzing OOH and Media Intelligence.