INSITE OOH Media Platform

Trendyol has launched an extensive out-of-home advertising campaign in Dubai for its "Legendary Friday" sale, scheduled to run from November 25 to December 1. After their previous campaign, this ad speaks of Trendyol’s up to 90% discounts, emphasizing a wide range of products under the tagline "From Essentials to Extras."

The ad copy, “Legendary Friday,” taps into the global shopping frenzy associated with Black Friday while emphasizing Trendyol’s distinctive twist on their mobile app. The phrase “From Essentials to Extras” positions the sale as an opportunity to buy not only everyday necessities but also indulgent luxuries—all at unbeatable prices.

The advertisements, visible on digital screens, hoardings, and lampposts across the city, ensure catching the eyeballs of a wide range of audiences. Digital screens show shots of jolly shoppers, while large-format hoardings are strategically placed at high-traffic areas, and lamppost banners ensure more visibility for commuters and pedestrians. As Trendyol’s “Legendary Friday” campaign unfolds, it sets an example of how e-commerce platforms can use OOH advertising to amplify their presence.

By utilizing bold visuals and direct messaging, the campaign targets both regular shoppers and those seeking high-value deals during the sale period. The tagline drives home the inclusiveness of the offerings, positioning the sale as an opportunity to buy essentials and luxuries alike. Running a week-long campaign also contributes to the city's busy shopping culture in Dubai; such an environment translates to the optimum engagement and traffic for Trendyol's platform.

The campaign unfolded in the third week of November, on digital screens, hoarding, and lampposts.