Starbucks Makes Dubai’s D/OOH Audience Crave Its Tasty Cold Refreshers
Starbucks climbs up on Dubai’s digital screens with another mouth-watering campaign after its prior successful OOH appearance during June 2023 when it was advertising for Starbucks' brand-new premium instant coffee on Dubai’s outdoor advertising scene. Starbucks is currently back on billboards even stronger with a triggering campaign that was released during the second week of November and utilizes digital screens to showcase its latest drinks.
The campaign uses the main tagline “You Crave. We Craft.” highlighting the fact that Starbucks consumers have the freedom of choosing their preferred beverage and its ingredients. For example, customers at Starbucks can choose the type of milk they would prefer with their drink whether it's skimmed, full fat, coconut milk, almond milk etc… This tagline also reflects the idea that Starbucks offers a wide variety of beverages including; Espresso Drinks, Brewed Coffee, Frappuccino - Coffee, Frappuccino - Cream, Refreshers, Teavana Teas, and Hot Chocolates & Other Drinks and customers can choose.
The ad visual showcases three different beverages provided by Starbucks and uses a green backdrop that goes with the official brand color which maintains the approach of the overall theme. Green symbolizes equilibrium and balance. It harmonizes emotions and intellect, fostering a sense of calm and centeredness. As the color of spring and growth, green also represents renewal and new beginnings.The brand logo is also prominently displayed to grow brand awareness.
Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
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