Regional operator Etisalat by e& (previously Etisalat Group) continues its fruitful partnership with mobile giant SAMSUNG, and has just launched an outdoor campaign to advertise a new special cross-promotion. The campaign announces a new offer with the Emerald Plan for users interested in buying the brand-new Samsung S9 or Samsung S9+. The ads use plain black backgrounds, with the logos of both brands featured along images of the new smartphone and additional gadgets included in the promotion. Launched during the second half of April, the campaign uses billboards, large uni-poles, gates, and lightboxes in various locations across Greater Cairo.
