INSITE OOH Media Platform

The dairy expert Rhodes Cheese has released an OOH campaign promoting their line of products under the name of “Gold” that has an intrinsic perk of being fully natural and this follows their previous appearance in October 2024.

The brand had its previous campaign focusing on showcasing their wide variety of additions to their items however this campaign focuses on top-tier quality of both ingredients and being a natural product that is curated mostly for people who care for the details rather than just flavor of the item but as the product focuses on other elements however isn't shy of being tasty and kind to the taste buds the product is a hundred percent dairy milk as stated which is truly a powerful stance for all and any cheese lovers out there.

The visuals are very elegant with a lavish esque to it as the main colors used are black and gold where the black signifies elegance while the gold emits material wealth and extravagance both serve the item very well. The ad copy also includes the item’s packaging mainly in gold while having a statement on the packaging of being a hundred percent natural and also stating it is a hundred percent milk adding on their mascot is placed on the front of the package to build familiarity with the brand. The main tagline used is “Natural Rhodes Gold in another place” which is a strong tone to state that this item is in another league and or uniquely different from any other in its approximate vicinity. 

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