INSITE OOH Media Platform

Zanussi, one of the big names in home appliances, has just embarked on a sizzling new outdoor advertising campaign in Cairo, showcasing its latest innovations in the world of electronics. With a bunch of vibrant billboards strategically placed along the city, Zanussi advertises an array of its state-of-the-art products such as Thermo Smart Water Heaters and Perla Max Washing Machines with Steam Max technology.

Following their prior appearance, the campaign immediately arrests the attention of consumers with its signature yellow color from Zanussi, representing vibrant and reliable feelings. Each billboard creatively presents visuals that foreground the sleek designs of the appliances and communicate an important message of innovation and quality from the brand. The bright yellow background provides great contrast to Cairo's skyline, making the ads very visible, and reinforces the reliability of the Zanussi brand.

Each billboard has short but powerful messaging, which adds relevance to consumers' lifestyles, for example, "Saves 20% of electricity" and " Power of Steam." These messages not only describe the products but also appeal to their audience in one important aspect like convenience and quality in their lives.

This campaign reflects Zanussi's pledge of providing top-quality home appliances that are user-friendly and very helpful in improving home living. Find out more information about Zanussi’s campaign here at MOOH, a monitoring out-of-home intelligence data provider working in Cairo and Dubai