INSITE OOH Media Platform

Raneen’s latest “White Friday” campaign lights up Greater Cairo’s streets with its bold visuals and irresistible offers. Building on the momentum of their previous summer campaign, which focused on seasonal promotions and discounts, this new initiative strategically embraces November's shopping frenzy to further connect with consumers.

This campaign is impossible to miss. The vivid red background paired with sharp white lettering immediately catches the eye, while the headline “Discounts up to 50%” sparks curiosity.

Unlike the summer campaign, which had a cheerful, vacation vibe, this campaign exudes urgency and anticipation, inviting people to shop every day in November. The addition of installment plans extending up to 36 months without interest adds a layer of practicality, ensuring the campaign resonates with a broader audience, including those prioritizing affordability.

Placed remarkably in Cairo’s high-traffic areas, these billboards aim to dominate consumer attention during one of the busiest retail months of the year. By focusing on “White Friday,” Raneen aligns itself with a global shopping phenomenon while tailoring the message to local preferences. This campaign isn't just about sales; it’s about creating a sense of opportunity and value, ensuring Raneen stays top of mind during Cairo’s November shopping spree.