INSITE OOH Media Platform

After their previous campaign, Standard Chartered has unveiled an OOH ad in Dubai, strengthening its position in the financial services industry. The campaign has gone live on one of the largest hoardings and digital screen hoarding sites in Dubai and perfectly meets the fast-paced, energetic audience of this city. The campaign echoes Standard Chartered's brand promise to connect people and businesses across the globe with wealth opportunities.

The ad copy - "Take wealth possibilities to greater heights" and "Connect your potential to possibilities across the world" - encapsulates the bank's future-looking vision. Against the backdrop of the sea and an eagle soaring high, the imagery speaks to limitless potential and rising finances. The images work together to stir ambition and confidence in the realization of growth in wealth for a diverse clientele, ranging from small investors to massive corporations.

Clean, modern design elements are found throughout this campaign, with a dominant blue color palette reflecting trust, stability, and professionalism-all qualities synonymous with Standard Chartered. The eagle, a very powerful symbol in any culture, represents freedom and ambition, two qualifiers that underscore the bank's role in helping clients achieve their financial goals and reach "greater heights”.

Situated in high-traffic areas of Dubai, the hoarding ensures maximum visibility to a financially-inclined demographic. Its location not only captures daily commuters but also targets Dubai’s business-savvy residents and expatriates, aligning with the city’s reputation as a global financial hub.

The campaign struck Dubai in the first week of November, on hoardings and digital screens.