INSITE OOH Media Platform

Sushi Art, popular for its food creations, takes off with a colorful outdoor campaign across the UAE, embracing nostalgia and friendship through a quirky menu. Following their last showcase, this new campaign pays tribute to the iconic TV show Friends by taking fans on a yummy tour of sushi and desserts all inspired by unforgettable characters in the show.

The new "Friends Menu" is a culinary translation of some of the most memorable moments and quotes from the beloved sitcom. Every piece of sushi and dessert is done in the most creative and colorful way that plays with your taste buds in the most untraditional yet unique manner.

Rachel's Layered Surprise Sushi Trifle, Phoebe's "He's Her Lobster" Roll, Phoebe's Toll House Cookie and Chandler's "Stolen Floor Cheesecake" Delight are all pieces that are deliciously depicted upon the ad spaces. In addition to sharing platters like the The One with 18 pieces Friends Platter and The One with 44 pieces Ultimate Friends Box. 

The campaign features eye-catching billboards placed throughout the UAE, showcasing vibrant visuals of the new menu items alongside the iconic friends show logo. Every billboard captures the playful spirit of Friends, inviting passersby to reminisce about their favorite episodes while enticing them to experience the new flavors.

The new friends campaign by Sushi Art was created and shared in the second week of November upon UAE’s digital screens.