INSITE OOH Media Platform

Urbnlanes has launched an OOH campaign in Cairo to promote its project, NOI Residence. The campaign utilizes a catchy yellow visual to convey the project's unique selling points and its connection to nature. This OOH follows the developer’s previous OOH campaign launched during April 2024 for the Crowne Plaza project.

The OOH advertisements feature a side image of a woman's face adorned with intricate leaf patterns, symbolizing the harmony between urban living and natural beauty. The project name, "NOI," is prominently displayed in bold, minimalist typography, creating a sense of elegance and sophistication. The tagline, "The First Exotic Community in Egypt," further reinforces the project's distinctive character.

The campaign also highlights the project's prime location in New Cairo and its commitment to providing a luxurious and sustainable lifestyle. The use of a vibrant green and yellow color palette evokes a sense of freshness and vitality, aligning with the project's eco-friendly approach.

NOI is a prestigious development that sets a new standard for luxury living in Egypt. This exclusive community offers a unique blend of exotic design and high-end amenities. With its carefully curated selection of single-family units, NOI New Cairo redefines the concept of premium residential living, providing residents with an unparalleled lifestyle experience.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.