Following their recent launch of Phase III at La Fontaine, ARCO Developments continues its OOH strategy with a campaign upgrade that also includes their Lavande project.

  Under the new and ingenious slogan “It’s ARCOTECHTURE”, the developer  promotes both projects with artwork specifically designed to match each  project’s name, creating a meaningful and creative connection between ad  copy and visuals.

The campaign upgrade started to develop during  the second half of April and uses a great variety of OOH types and sizes  across the Greater Cairo.

ARCO creates the “ARCOTECHTURE”-00ARCO creates the “ARCOTECHTURE”-01
ARCO creates the “ARCOTECHTURE”-00ARCO creates the “ARCOTECHTURE”-01

The Art & Science of OOH

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