Following their recent launch of Phase III at La Fontaine, ARCO Developments continues its OOH strategy with a campaign upgrade that also includes their Lavande project. Under the new and ingenious slogan “It’s ARCOTECHTURE”, the developer promotes both projects with artwork specifically designed to match each project’s name, creating a meaningful and creative connection between ad copy and visuals. The campaign upgrade started to develop during the second half of April and uses a great variety of OOH types and sizes across the Greater Cairo.
