INSITE OOH Media Platform

City Edge Developments, Egypt’s leading real estate company, continues to shape the future of urban living on Cairo's OOH with its flagship projects. Just a month ago, their name was abuzz as they rolled out an impactful campaign, leaving a lasting impression on the real estate landscape. Now, they’re back with yet another bold appearance, reinforcing their commitment to innovation and elegance in the property market.

The texts on the billboards are designed to evoke aspiration and exclusivity. The Centria billboard features the phrase "A story that cannot be forgotten", paired with visuals of elegant architecture.

This creates an emotional appeal, suggesting that the properties offer a timeless lifestyle. The Verandas billboard similarly highlights the phrase "Leave the past behind and start a new life", promoting the concept of fresh beginnings and modern luxury in the New Capital. Both messages are concise yet impactful, targeting ambitious individuals seeking to elevate their lifestyle. By combining emotional resonance with a premium aesthetic, the campaign effectively captures the essence of City Edge’s projects while drawing in its aspirational audience.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.