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Cadbury, has once again captured public attention with its latest OOH campaign in Greater Cairo. Following the success of its previous campaign, "Sweet Gifts for Sweet People," which celebrated Cadbury's gift-worthy chocolate selections, this new campaign takes creativity to the next level through a striking die-cut design.

The current campaign prominently features Cadbury Choco Delight, leveraging a bold and visually engaging die-cut billboard that transforms the simple act of enjoying chocolate into an irresistible experience. The larger-than-life depiction of a glossy, chocolate-coated treat is hard to miss, captivating passersby and igniting cravings. The accompanying slogan, "The sweetness in your day", perfectly complements the visual, emphasizing how Cadbury Choco Delight brings joy to everyday moments.

This campaign is strategically located across high-traffic areas in Greater Cairo, ensuring maximum visibility and impact. By embracing the die-cut technique, Cadbury has broken the mold of conventional advertising, delivering a campaign that is as delightful as its product. The seamless transition from the gifting-focused narrative of the previous campaign to this experiential, day-to-day indulgence highlights Cadbury's ability to connect with diverse consumer emotions, solidifying its place as a beloved brand.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.