INSITE OOH Media Platform

77 new brands have popped up on D/OOH media this year in the Sahel, which is a new record for the region with the OOH media. With the extension of the summer season at the North Coast from 3 months to 4, the North Coast experienced festivals every corner from July till October, including the advertising brands, and a lot of interesting numbers have been raised.

MOOH Media Intelligence, the leading company specializing in outdoor advertising media analysis in the region, provided a dataset covering the months of Summer. There are 4255 occupied ad faces out of 4935 which comes to 86.3% as a total. 

Those numbers prove that the North Coast of Egypt has started to create a new battlefield of the OOH to compete with Greater Cairo especially when it comes to the occupancy percentage and the number of the new advertisers approaching the OOH scene.

The North Coast of Egypt is emerging as a key player in the Out-of-Home advertising landscape. With its expanding tourism industry, growing population, and strategic location, the North Coast is poised to redefine the OOH game.

The North Coast summer season traditionally kicked off in June and peaked in August—until Mohamed Alabbar, founder of Emaar Properties, made waves with a casual Instagram post announcing the extension of summer in Marassi, Egypt’s premier coastal destination, through October. This bold move is set to redefine the region's appeal, attracting visitors for longer periods and offering endless opportunities for leisure and lifestyle experiences. As a result, this extended season will ignite growth across various sectors, from hospitality, retail, and entertainment, to advertising while creating a surge in demand for labor. With more visitors spending more time, local businesses will thrive, generating new jobs and boosting the economy, making the North Coast the go-to destination for both tourists and investors year-round.

Extended Summer, Extended Impact

With the North Coast's summer stretched through October, brands have an exceptional opportunity to connect more deeply with their audience. This extended season offers more than just added exposure; it allows brands to foster richer, longer-lasting relationships with consumers. Instead of the usual advertising sprint, this new timeframe encourages campaigns to grow organically with the season, bringing unique benefits for both advertisers and the region’s dynamic audience.

Brands can now design campaigns that naturally flow through different phases, keeping content fresh and relevant for every stage of summer. Picture a campaign that kicks off with lifestyle themes in June, pivots to exclusive events or product debuts by August, and culminates in immersive experiences by October. This phased approach sustains engagement, ensuring the brand remains on top of mind and in front of view for a prolonged period.

An extended season also means brands can shift from quick interactions to deeper engagement, inviting repeat connections and building stronger loyalty over time. High-end hospitality and retail brands, for instance, can capitalize on this extended season by introducing special offers and hosting branded events that align with the coastal lifestyle—offering added value to each visitor’s experience.

In essence, the extended summer opens the door to a model of high-impact, long-term visibility, where lasting impressions and meaningful connections drive consumer interest. As the North Coast evolves into a year-round destination, this expanded season could become the prime period for brands aiming to make a lasting impact in the region’s vibrant OOH advertising landscape.

Real Estate Boom and Advertising Opportunities

The economic impact of this extended season is further amplified by the booming real estate market. An estimated 14 billion USD (EGP 649 billion) in sales has been recorded by the top 10 real estate developers in the North Coast just in the first half of the year. With investment on this scale, the region's landscape is transforming rapidly, creating substantial opportunities for sectors like OOH advertising. Brands are increasingly leveraging this expansion to reach a growing, affluent audience, solidifying the North Coast’s status as a high-impact advertising hub.

Brands can now design campaigns that naturally flow through different phases, keeping content fresh and relevant for every stage of summer. Picture a campaign that kicks off with lifestyle themes in June, pivots to exclusive events or product debuts by August, and culminates in immersive experiences by October. This phased approach sustains engagement, ensuring the brand remains top of mind and visible for a prolonged period.

July’s Early Birds 

As we dive into the numbers and spotlight key players, it’s essential to recognize the early movers who set the pace for North Coast’s advertising scene this season. Leading the charge, SouthMed by TMG deserves an honorable mention for kicking off a vibrant season of OOH campaigns. Not only did SouthMed make a powerful debut, but it also showcased a trend towards larger, more dynamic formats, including a bold shift to digital.

SouthMed’s campaign raised the visibility bar, deploying every OOH format available—from standard billboards to mirrors, gates, and digital screens. This comprehensive approach maximized exposure and set a new standard for impactful advertising along the North Coast.

The North Coast's Rise as an OOH Advertising Powerhouse

The North Coast of Egypt is entering a groundbreaking phase in Out-of-Home advertising, driven by rapid real estate growth and an extended summer season. With 14 billion USD (EGP 649 billion) in sales from the top 10 real estate developers in the first half of the year alone, the scale of investment is transforming the region and setting the stage for impactful OOH campaigns. The statistics tell the story: 77 new brands have joined the digital and traditional OOH space, and the area has achieved an impressive 86.3% ad occupancy rate, with 4,255 out of 4,935 ad faces occupied. This surge in activity positions the North Coast as a serious competitor to Greater Cairo in the advertising scene.

As the North Coast develops into a year-round destination, brands have a unique chance to build meaningful connections with an upscale audience through engaging, creative campaigns. This transformation marks only the beginning of what promises to be a period of growth and innovation in the region’s advertising landscape.

Stay tuned for the three-part market insights of the North Coast to get a closer look at the OOH advertising roadmap.