INSITE OOH Media Platform

Following their prior appearance, MG Motors launches a brand new eye-catching outdoor campaign spread all over Cairo, shedding light on the MG RX5 and MG One; two of its latest vehicles. 

The billboards of the campaign show the MG RX5 in a catchy blue color against a dynamic, colorful background representative of its adventurous spirit. It features the slogan "Refuse the Ordinary, Aim for the Top." Offering a strong enough motive for people who want to go up in driving and in status from the mediocrity of an ordinary lifestyle. The RX5 is positioned as a vehicle for those who aspire to achieve more; hence, this is the perfect choice for urban adventurers.

On the other hand, the MG One is highlighted with a sleek white finish, complemented by a spirited backdrop, expressing energy and excitement. The accompanying slogan "Level Up Your Game" speaks directly to a younger, trend-conscious audience that aspires to elevate their everyday experiences. This is an important point evoking MG's commitment to innovation and modernity since it appeals to the aspirations of consumers, some seeking a vehicle that will match their ambition and style of life.

The campaign crafts a storyline to which potential customers can relate. By asking them to "refuse the ordinary" and "level up," MG is positioned as a brand that hears and supports its customers' aspirations. While they dot the Cairo skyline, these billboards complete the dynamic feel of the city by merging art and advertising, adding to the urban experience. 

Curious to know more about MG’s campaign location, budget, strategy, and more? you may take a look at our Egypt and the Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).