INSITE OOH Media Platform

Property Finder's D/OOH campaign in Dubai, launched to capture the attention of potential buyers and renters. The campaign features a clear visual that displays the ease of finding your apartment. The campaign was launched during the first week of November 2024 using digital screens, lampposts, and uni-poles, following the brand’s previous OOH campaign in the UAE during April 2024.

The billboard depicts a series of sandcastles built on a beach, each representing a different type of property. This clever metaphor symbolizes the process of building a dream home, highlighting the ease and efficiency of using Property Finder to find the perfect property.

The tagline, “شقة لكل أسلوب حياة” (An apartment for every lifestyle), reinforces the brand’s commitment to offering a diverse range of properties to suit various needs and preferences. The inclusion of the brand logo and app store links encourages viewers to download the app and explore the platform’s extensive listings.

By using this creative and engaging approach, the brand effectively differentiates itself from traditional real estate agents services. The clear visual and relatable message resonate with the target audience, making it a memorable and effective marketing strategy.

Learn more about D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.