INSITE OOH Media Platform

Dubai has become a pioneering global hub that continues to attract worldwide investors due to the visionary plans and aspirations of the people along with the astonishing educational facilities and healthcare, set aside the thriving economy and outstanding safety in terms of the environment. Whether someone is searching for a more flexible payment plan, Dubai has become a convenient choice since it provides a wide range of opportunities when it comes to looking for investments, new homes, or even luxury hotel experiences. 

Pioneering real estate developers headquartered in Dubai, in the United Arab Emirates, Benghatti, have popped up on Greater Cairo’s digital screens making a scene for its event revolving around its project Skyrise. It is run by Chairman and Head of Architecture, Muhammad BinGhatti. The company offers a variety of real estate projects with cutting-edge designs. BinGhatti is currently active in several key locations in Dubai, including Downtown Dubai, Business Bay, Dubai Silicon Oasis, Al Jaddaf, Jumeirah, Village Circle, Dubai Science Park, Liwan, and Dubailand Residential Complex. Binghatti has partnered with global luxury brands including; Bugatti, Mercedes-Benz, and Jacob & Co. has plans to expand in the upcoming years, with a particular focus on strengthening its real estate portfolio in Dubai.

The campaign visuals use the main tagline “The UAE’s leading property brand” while portraying aesthetically taken photographs of the uniquely designed architecture of the Skyrise project.

The visuals also prominently display BinGhatti’s official logo and the official website domain for additional information. Another campaign visual highlights the logo Binghatti “Skyrise” while using the ad copy “You are invited 10 AM to 10 PM” at “Royal Maxim Palace Kempinski - Cairo” portraying the venue’s logo and the date which is from the 9th to the 12th of November. Binghatti’s team is known to be available at the Kempinski Hotel, New Cairo, offering personalized consultations and support for potential clients. 

Some of the campaign visuals use the main tagline “Binghatti, The UAE’s leading property brand.” The Binghatti Skyrise visuals use a black backdrop to make the ad white ad copy bold and clear and to make the logo and invitation pop out and stand out so that motorists can view what is written clearly while they are commuting on the busy roads of Cairo. In color psychology, black is the color of power and sophistication. It is an incredible color that reflects authority, security, and protection while intimidating the crowds. It is also arousing and has an elegant sense, making it one of the most perfect colors for the campaign. 

Binghatti Skyrise is an esteemed waterfront development by Binghatti Developers set in Business Bay. The project consists of three luxurious towers each designed with distinctive and contemporary techniques and are approximately 48-storeys high. The residential complex provides a wide range of living spaces such as studios, 1, 2, and 3-bedroom apartments. Each residence provides tremendous views that overlook Burj Khalifa, Dubai Water Canal, and the Downtown Dubai skyline. Amenities include those that are similar to resorts such as a golf course with a lake, a basketball court, a tennis and padel tennis court, a running track, a badminton court, a beach, indoor and outdoor fitness zones, gardens, and much more.

This campaign is showcased prominently on digital OOH platforms. With OUTSITE Media Agency handling the execution, the campaign has gained visibility through billboards and other forms in high-traffic Cairo areas, reinforcing this industrial development's strategic importance.

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.