INSITE OOH Media Platform

As Dubai develops more and more by the day, the Iconic Tower does the same with their latest OOH showcase, featuring an astonishing array of captivating visuals and architectural excellence. Mered’s prior successful OOH appearance was 7 months ago also advertising for the Iconic Tower on Dubai’s major OOH arena, however, this new campaign was released during the first week of November utilizing hoardings to keep the audience focused on the project and raise brand awareness. 

The campaign uses the main tagline “Live Iconic” which goes with the overall theme of the campaign since the tower is called the Iconic Tower. Iconic Tower is a residential tower in Dubai Internet City developed by real estate company Mered. It is also a modern business cluster and a hub for innovation and technology in Dubai. 

The tower has 310 apartment units and G66+ floors with breathtaking views. The tower also has a luxurious premium finish. Amenities include; an infinity pool, lounge bar and outdoor terrace, jacuzzi, sauna, or steam room, dedicated play area for kids, dining area, yoga areas equipped gym, and a private cinema. 

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