El Araby Group has successfully engaged a wide range of audiences through its extensive out-of-home campaigns and strengthened its position as one of the largest industrial and commercial corporations in Egypt, the Middle East, and Africa. By effectively utilizing various advertising channels, ensured that its messaging reached different demographics, In addition excelled in providing affordability, making its products accessible to a large segment In its recent outdoor campaign the leading group in home appliances 'El Araby has teamed up with Valu to offer customers a chance to buy products with 12-month interest-free installments at the cash price, a partnership that makes it easier for audiences to purchase high-quality appliances without the burden of extra costs, The blue billboards prominently display El Araby's name, promoting an attractive offer that lets customers pay up to 12 months with ‘Valu’, enjoying Zero Interest, zero purchase expenses, and requiring no down payment, other billboards promote an attractive financing option Installments over 12 months with 0% interest, directly target consumers looking for flexible payment options and convenient payment plans. The campaign stands out as a strong promotional advertisement that grabs consumers attention and highlights appealing financing options that make it easier for people to consider making a purchase, with focusing on benefits the ad effectively encourages customers to engage with the brand, moreover, the durable presence in outdoor spaces with practical financial solutions helps foster consumers trust. Eager to know more about ElAraby Group’s OOH campaigns, visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
