IVOIRE West's Isle Duplexes and Apartments in Zayed to Follow the Guidelines of Aesthetic
PRE Developments has launched an outdoor campaign to promote its project, ISLE, nestled within the exclusive IVOIRE West development in Sheikh Zayed City. The billboard stands out with its catchy visuals and clear messaging, aiming to capture the attention of affluent buyers.
ISLE is a new phase of Compound Ivoire West Sheikh Zayed, Compound ISLE Ivoire West, a serene oasis near the renowned Al Rabwa and Etapa communities, where residents enjoy an elegant blend of sophistication and comfort.
The centerpiece of the billboard is the project name "ISLE," rendered in a bold and stylized font that exudes luxury and exclusivity. The background features an abstract image of a woman's face, partially obscured by a vibrant red and green color scheme. This artistic approach creates intrigue and invites viewers to delve deeper into the project. Following IVOIRE’s previous OOH campaign in September 2023.
The positioning of elements is carefully considered. The project name takes center stage, while the developer's logo is discreetly placed in the bottom right corner. The typography is consistent and professional, enhancing readability and complementing the overall aesthetic.
This campaign targets affluent individuals and families seeking modern and luxurious homes in a prime location. The visuals and messaging effectively convey the project's unique selling points, such as its upscale location, high-quality design, and exclusive amenities. The billboard successfully positions ISLE as a desirable option for discerning buyers in the Egyptian market.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
Come on, tell us what you feel about this article.
Learn about this campaign budget, media plan, campaign data
