INSITE OOH Media Platform

Maui Jim, a brand recognized for its vibrant and glare-free sunglasses, kicked off a new outdoor advertising campaign in Dubai during the first week of November 2024. The campaign, which utilizes digital screens and unipoles, aims to showcase the brand's commitment to enhancing the way people see the world.

This D/OOH campaign follows the band’s previous OOH campaign in the UAE during April 2024.

The campaign visuals are bright, featuring bold and colorful imagery that reflects the brand's Hawaiian heritage and passion for vibrant living. The use of bright colors, such as turquoise blues and greens, creates a sense of energy and excitement. The brand's logo, a stylized "MJ" in a sleek, modern font, is prominently displayed in the upper left corner of each advertisement.

The campaign's core message is centered around the brand's patented PolarizedPlus2® lens technology. The advertisements highlight how these lenses enhance color perception, reduce glare, and provide UV protection, allowing wearers to experience the world in a whole new way. The tagline "COLOR YOU CAN FEEL" is prominently displayed, emphasizing the emotional connection that Maui Jim aims to create with its customers.

Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.