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Shawarma Meets Pizza on OOH: Try the Bold New Flavor from Papa John’s!
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Awareness Campaign

Shawarma Meets Pizza on OOH: Try the Bold New Flavor from Papa John’s!

By INSITE OOH
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November 19, 2024 3 weeks ago
234 Views
59 seconds
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Papa John's has spiced up its menu with a new fusion introducing Chicken Shawarma Pizza, Highlighting this deliciousness in mouthwatering visuals and bold messaging, following its last Grilled Cheddar Pizza campaign

The new advertisement showcases an image of the new Chicken Shawarma Pizza, with its golden crust topped with juicy chicken shawarma slices, onions, and a drizzle of creamy garlic sauce, featuring a shawarma spit evoking the rich flavors of shawarma chicken 

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The text clearly announces the exciting new pizza, and boldly phrases"الطعم الأصيل" (The Authentic Taste) in addition the ad’s dark green background accentuates the pizza toppings, creating a visual feast, as the Chicken Shawarma Pizza is an exciting addition to Papa john’s menu, and satisfy cravings with a unique flavorful twist.

The campaign strategically focuses on high-traffic areas across Dubai and Sharjah to achieve maximum exposure and effectively connect with a diverse audience, to ensure clear visibility and enhance its impact using Digital Screen, Hoarding, and uni-pole outdoor formats which allows it to reach a wide range of pizza lovers.

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