INSITE OOH Media Platform

Dubai, known for its architectural marvels and innovative marketing, now features a standout campaign for Binghatti Skyrise in Business Bay. This campaign elevates OOH advertising with a sophisticated approach, reflecting the project's grandeur while captivating the attention of commuters in one of the city's busiest hubs.

At the heart of this campaign lies a "creative concept" die-cut design that enhances the visual impact of the hoarding display. The cut-outs of the Binghatti Skyrise towers break away from traditional rectangular billboards, creating a dynamic and eye-catching effect. The design brilliantly mirrors the project’s promise of architectural innovation and luxury living, making the hoarding display not just an advertisement but a statement of modernity and ambition.

The visuals showcase stunning renders of the project’s interiors and exteriors, emphasizing both aesthetic elegance and functionality. Positioned strategically on Dubai’s major roads, the campaign effectively targets investors and potential homeowners, highlighting the project’s starting price of AED 999,000. The bold typography and clear call to action, “Call us 800 15,” make the message both direct and engaging.

This campaign exemplifies how creative design and strategic placement can transform a hoarding display into a visual masterpiece, aligning perfectly with Dubai’s reputation for excellence and innovation.