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Tie House, one of Egypt’s leading men’s fashion brands, is renowned for offering stylish and quality clothing options. The brand caters to a wide audience with a focus on contemporary styles and premium designs, establishing itself as a household name in men’s fashion. A year ago, Tie House launched a successful campaign that resonated with its target market, blending modernity with tradition with their brand ambassador Mohamed Zidan. This year, Tie House took the outdoor campaign a step further by collaborating with Mohamed Zidan, again, the former Egyptian football star, as their brand ambassador for the Colorful Friday campaign, adding a charismatic edge to their marketing efforts.

The current billboard campaign strategically highlights Zidan’s influence and aligns his confident, vibrant persona with Tie House’s values of versatility and modernity. Each billboard showcases Zidan in smart and casual attire, representing the diversity of Tie House’s collections. The bold use of red and blue backgrounds creates a striking visual impact, making the message of a dynamic, colorful shopping experience unmistakable to commuters. The brand effectively leverages Zidan’s popularity, ensuring broad engagement and reinforcing its leadership in the Egyptian fashion market.

For more information about Tie House’s OOH campaigns, Visit MOOH, the only OOH media intelligence agency in Egypt and The UAE.