INSITE OOH Media Platform

Cairo's streets are now adorned with a new, eye-catching billboard campaign from Skywalk, a rising star in the real estate industry. Skywalk is known for its OOH advertising efforts which continue. In the past four months, Skywalk has released three OOH campaigns across Greater Cairo. Its most recent successful OOH campaign was 2 months ago which had a creative twist to it spelling the word Skywalk with the “A” in “walk” replaced with legs that form the shape of an 'A.’

This month’s campaign also has a creative twist to it, spelling the ad copy with numbers raising Cairo’s OOH audience’s curiosity even more. For example one visual uses the ad copy “OUR BUSINESS IS NOT 45 U5U4L” whereas the 4 symbolizes the “A” and the 5 symbolizes the “S.” Another visual uses the ad copy “BUSINESS IS OUR PL476ROUND” whereas the 7 symbolizes the “Y” and the 6 symbolizes the “G.” A separate visual uses the ad copy “OUR WORKDAYS ARE FUND475” with the last word meaning ‘fun days’. 

Also in the ad visuals is the ad copy “WE MIX BUSINESS WITH PL345UR3” while the 3 symbolizes the letter “E.” Some ad visuals highlight that Skywalk is a project that has “Offices & Clinics Ready To Deliver.” Most, if not all visuals, use sapphire blue as the background color of the billboards or at least use the color for minimal designs. This deep, vibrant blue color often symbolizes honesty and reliability. Like other blues, sapphire can represent peacefulness. Yet, its striking intensity adds a dynamic quality.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.