INSITE OOH Media Platform

Make My Trip has become one of the most convenient ways to get a hassle-free travel experience and it has finally come to Dubai’s D/OOH billboards with amazing promotions. This campaign was released during the first week of November following the application’s previous successful OOH 7 months ago with a similar campaign that was also promotional. 

The ad copy offers an intriguing promotion of 12% off on the first flight or hotel stay and also encourages audiences to download the application now via Google Play or App Store. The visual portrays a large suitcase with Make My Trip’s logo right in the center of it with cool stickers. There are also sunglasses on the edge of the suitcase along with a hat on the other edge of the suitcase symbolizing that Make My Trip provides more convenient and cheaper travel for those who seek vacations abroad. 

The ad copy used also includes “MMTCONNECT” which translates to “The best trips” and “The cheapest prices” to grab consumer attention. Established in 2000, MakeMyTrip is a prominent Indian travel agency. It provides convenient online services through its website and app, allowing users to easily book flights and trips. The platform offers a variety of tailored deals to suit different budgets.

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