INSITE OOH Media Platform

Hre Development and Dubai Cares collaborate supporting education, children and youth in developing countries, as part of Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI). The new campaign was released during the first week of November and utilizes digital screens to showcase a captivating and cheerful campaign grabbing Dubai’s outdoor advertising audience. The pioneering real estate company Hre Development’s last OOH appearance on billboards was during December 2023 advertising for Sky Hills Residences. On the other hand, Dubai Cares’ previous successful OOH appearance was approximately 2 years ago when it was encouraging audiences to “Do Your Hands a Favor” and stay sanitized. 

Hre Development & Dubai Cares are currently back on billboards stronger with a powerful partnership commitment to creating lifestyle-driven projects while contributing to meaningful causes. The main tagline used in the ad visual is “Building with purpose” while portraying a group of children in a circle while the aesthetically pleasing photograph is captured from above. Another visual used in of high towers which is taken from the ground to make the buildings look taller than they actually are. 

A separate visual portrayed is of two children cheerfully laughing together with a close-up on their faces with the tagline “Building with purpose” shown in bold and clear, white ad copy right in the middle of the visual. The logos of both organizations are prominently displayed beside each other to symbolize the outstanding collaboration and give viewers an idea of what is going on. 

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