INSITE OOH Media Platform

Irina Shayk and Jon Kortajarena are the new brand ambassadors for Michael Kors’ new line of fragrances for both females and males and they star in the luxury brand’s new campaign on Dubai’s major OOH landscape. The campaign was released during the first week of November and this is Michael Kors’ first appearance on outdoor advertising media. This campaign utilizes uni-poles to showcase the new perfumes for both men and women “Pour Femme” for women and “Pour Homme” for men. 

The first time campaign comprises aesthetically pleasing and captivating visuals of the stars with the new grabbing perfume bottles in separate ad visuals. The Michael Kors Pour Femme and Pour Homme fragrances are encased in chain-link bottles that are eye-grabbing and chic and evoke a sense of luxury. The fragrances give a sense of sophistication and escape, capturing the multifaceted allure of the modern woman and man.

The ad visual portrays Irina Shayk in a sparkly black suit against a black backdrop holding the gold Michael Kors Pour Femme fragrance close to her face. The ad copy also highlights that this fragrance is “for women.” Another visual of the campaign showcases Jon Kortajarena in a black high collar pullover holding the silver bottle Pour Homme fragrance close to his face. The ad copy also points out that this fragrance is “for men.” The visuals prominently display the brand’s logo to raise awareness. 

Pour Femme is a floral woody musk fragrance that radiates sophistication, beauty and strength. A blend of jasmine, rose, and mandarin blossoms opens the fragrance, while vanilla, musk, and patchouli create a sensual base. Pour Homme is a woody spicy citrus fragrance that evokes joy, warmth, and energy. It smells like the ocean. It has top notes of bergamot that creates a vibrant opening that gives way to a sea accord of clary sage. 

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