Longchamp Paris Launches Le Roseau FW24 Bag Collection on Dubai’s OOH
The French fashion and leather goods company established in Paris, Longchamp, has popped up on Dubai’s outdoor advertising arena for the first time with a new OOH campaign showcasing its new Fall/Winter bags collection called “Le Roseau.” The campaign was released during the first week of November and it utilized uni-poles to be distributed widely across the city to reach the maximum number of passersby and target audience.
The campaign portrays an aesthetically taken photograph of the new “Le Roseau XS Handbag” which is in “Paper - Leather.” According to the official website, the bag is made out of grained and supple leather and has bamboo closure. It also has a removable and adjustable shoulder strap and one inside zipped pocket along with two credit card slots. The material is cowhide leather and its metallic hardware is in silver. Longchamp bags may exhibit slight variations in their leather. These natural differences showcase the vibrant nature of the leathers they use and highlight their authentic appearance and superior quality.
The website titles the collection “A Breath of Fresh Air” and highlights that this collection embeds feminine pinks to mirror the irresistible desire to see the magic in life. The ad visual captures the bag laid on a green chair tilted so that it looks aesthetically pleasing while the colors together are vibrant and give a captivating contrast to the viewers’ eyes. There is also a wooden-like mushroom on top of the chair which also looks aesthetically grabbing. The other half of the billboard portrayed Longchamp’s official logo to raise brand familiarity.
Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
Come on, tell us what you feel about this article.
