Marquee Development Branding Campaign to Visit the OOH Scene
Marquee Developments takes off for the very first time on Cairo’s billboards featuring the "ARTfull Living" branding campaign, aptly capturing modern lifestyles.
The core of the campaign translates in the visually appealing presentation of a colorfully and cleverly designed sitting area and hallway. The slogan "ARTfull Living" invites the audience to create in their minds a lifestyle which merges creativity with comfort. Lively colors and decorative touches celebrate life itself in a way that shows potential residents how they might imagine themselves in spaces that inspire them and lift them.
What is unique in this campaign is the deliberate blurring of half the image. The graphic element not only creates some sort of mystery but is also symbolic of passing to an extraordinary lifestyle from convention's routine life.
Curious to know more about Marquee Developments campaign's location, budget, strategy, and more? you may take a look at our Egypt and the Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
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