Rock Developments Projects Lined up on Cairo's OOH Billboards
El Batal Group has launched a new OOH campaign to raise awareness about its real estate development brand, Rock Developments. The campaign features a visually appealing design that reflects the brand's modern and innovative approach.
The OOH advertisements showcase a dark blue background adorned with a series of illuminated lanterns. This imagery evokes a sense of aspiration and growth, symbolizing the upward trajectory of Rock Developments. The brand logo, "ROCK DEVELOPMENTS," is prominently displayed in bold white lettering, commanding attention and creating a strong visual impact.
Taken from Investigate, Emad Doss, CEO and Managing Director of El Batal, emphasized the company's commitment to identifying and capitalizing on opportunities in regions with robust real estate markets. "Our vision is to foster growth in key regions, where we see significant residential and commercial real estate opportunities," he stated.
The campaign highlights several key projects under the Rock Developments umbrella, including Rock Capital 1, Rock Gold, Rock Yard, Rock White, Rock Eden, Rock Ville, and Rock Residence. Each project is presented with a concise descriptor, emphasizing its unique location and offerings.
By strategically placing billboards in high-traffic areas across Cairo, El Batal Group aims to reach a wide audience and generate significant interest in Rock Developments. The campaign's visually appealing design and clear messaging effectively communicate the brand's commitment to quality, innovation, and customer satisfaction.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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