Nusuk, Your Seamless Journey to Umrah & Saudi Arabia throughout the Year
Nusuk, the first-ever official platform for planning and booking Hajj and Umrah pilgrimages, has launched a comprehensive D/OOH campaign in Cairo to raise awareness about its services. The campaign utilizes digital screens and traditional OOH formats, strategically placed in high-traffic areas across the city, including major roads and prominent neighborhoods like Zayed and Zamalek.
The OOH advertisements feature a minimalist design, with a focus on clear and concise messaging. The Nusuk logo, a stylized Arabic script, is prominently displayed alongside the phrase "باب العمرة مفتوح" (The door to Umrah is open). This tagline emphasizes the ease and convenience of planning and booking a pilgrimage through the Nusuk platform.
The Nusuk app provides itinerary planning, transportation coordination, and guidance on performing sacred rituals. Other taglines like "The door to Umrah will allow you to travel between Saudi cities," and the clear call to action, "احجز الآن" (Book Now), encourages viewers to visit the Nusuk website and start planning their Umrah journey, also the tagline, "The door to Umrah is open for women without a male guardian, " this message emphasizes that women can now perform Umrah independently, without the need for a male companion.
Through this OOH campaign, Nusuk aims to reach a wide audience and inform potential pilgrims about the benefits of using the platform. By simplifying the planning and booking process, Nusuk is making it easier for individuals to fulfill their religious obligations and embark on a spiritually enriching journey.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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