e&, the leading global technology group, has launched a comprehensive OOH campaign across Dubai, Sharjah, Ajman, and Ras Al Khaimah. The campaign, centered around the theme Go for More, features prominent brand ambassadors, Shah Rukh Khan, Amina Khalil, Lewis Hamilton, Jason Statham, and Megan Fox, this D/OOH campaign follows etisalat and's previous OOH during October 2024 in the UAE. The OOH advertisements utilize a bold red background, creating a visually striking and memorable impact. The e& logo, along with the logos of its key brands , e& money, smiles, Careem, e& enterprise, Starzplay, Arena, Charge & Go, and Wio, are prominently displayed. The campaign also features the tagline Go for More, encouraging customers to explore the full range of services and benefits offered by e&. The OOH campaign's effectiveness is significantly amplified by the presence of renowned global and regional celebrities. These high-profile figures, including Shah Rukh Khan, Amina Khalil, Lewis Hamilton, Jason Statham, and Megan Fox, possess immense star power and influence. Their association with e& lends credibility, trust, and excitement to the brand. By strategically placing billboards, digital screens, lampposts, and bridge billboards in high-traffic areas, e& aims to reach a wide audience and reinforce its brand presence. The campaign's strong visual identity and compelling messaging effectively communicate the company's commitment to providing innovative solutions and empowering its customers. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
