Your Money at the Right Place! OOH Campaign Promotes EFG Hermes One
EFG Hermes ONE’s latest OOH campaign in Cairo aims to make financial management more accessible, showcasing their app as the go-to tool for secure and convenient money management. Following their previous campaign, which promoted financial freedom with EFG Hermes ONE’s user-friendly platform, this new campaign strengthens the message, focusing on the simplicity and security of having “your money in the right place.”
The billboard design captures attention with a diverse cast, each representing a different character type, signaling that EFG Hermes ONE is for everyone, regardless of background or financial experience. The main figure holds up a phone displaying the app, reinforcing its easy access through mobile platforms, while the slogan in Arabic which translates to “Your Money in the Right Place), adds local appeal and relevance.
With bold colors and engaging expressions, the ad speaks to the practicality of the app, suggesting that EFG Hermes ONE brings the expertise of a financial institution into the comfort of your own hands. By highlighting the app's accessibility on both App Store and Google Play, the campaign appeals to a wide user base, emphasizing convenience. Positioned prominently across Cairo, this campaign not only raises brand awareness but also strengthens EFG Hermes’s commitment to empowering people in their financial journeys.
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