INSITE OOH Media Platform

Elios, a well known brand of quality LED lamps, wiring devices, electrical accessories, and lighting components, has launched a new OOH campaign in Cairo to promote its Black Friday offers.

Since 1975, specializes in high-quality LED lamps, wiring devices, electrical accessories, and lighting components. Their production facility, equipped with Italian technology and staffed by over 500 trained workers, is located in the 6th of October industrial zone. All Elios products adhere to Egyptian and European standards and are certified by renowned international institutes like VDE, IMQ, and SEMKO.

The campaign features a simple and effective design, with the Elios logo prominently displayed in the top left corner. The word "BLACK FRIDAY" is featured in bold text, emphasizing the promotional nature of the campaign. The Arabic text "نور ووفر" translates to "Light and Save," highlighting the energy-efficient and cost-saving benefits of Elios products.

The campaign also includes the tagline "أسعار مذهلة طوال شهر نوفمبر," which translates to "Amazing prices throughout November." This message reinforces the idea that customers can take advantage of special offers and discounts on Elios products throughout the entire month.

Elios' OOH campaign effectively communicates its Black Friday message to consumers in Cairo. The simple and clear design, combined with the strong visual elements, helps to capture attention and drive interest in the brand's products.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.