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WE goes blue with Indigo tariff plan

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Published On: Apr 22, 2018
WE goes blue with Indigo tariff plan

Telecom Egypt continues evolving their product marketing strategy for mobile network WE and announces their latest tariff plan Indigo with a new OOH campaign.

With Ahmed Ezz  as their brand ambassador, the ads feature a variety of images of the  Egyptian actor elegantly dressed and promise “A Choice that could change  your life”, elaborating that the new tariff plan will “make your life  easier”.

The campaign started during the second week of April and  uses large and x-large uni-poles, gates, double-decker poles,  billboards, and mega signs in various locations across Greater Cairo.

Campaign Credits

Industry: Communication

Brand: we

Advertiser: TE (Telecom Egypt)

OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Mega Sign | X-Large uni-pole

Country: Egypt

Region: North Africa

Tags: Ahmed Ezz | Brand Ambassador | Product Launch

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