Telecom Egypt continues evolving their product marketing strategy for mobile network WE and announces their latest tariff plan Indigo with a new OOH campaign. With Ahmed Ezz as their brand ambassador, the ads feature a variety of images of the Egyptian actor elegantly dressed and promise “A Choice that could change your life”, elaborating that the new tariff plan will “make your life easier”. The campaign started during the second week of April and uses large and x-large uni-poles, gates, double-decker poles, billboards, and mega signs in various locations across Greater Cairo.
