Telecom Egypt continues evolving their product marketing strategy for mobile network WE and announces their latest tariff plan Indigo with a new OOH campaign.

With Ahmed Ezz  as their brand ambassador, the ads feature a variety of images of the  Egyptian actor elegantly dressed and promise “A Choice that could change  your life”, elaborating that the new tariff plan will “make your life  easier”.

The campaign started during the second week of April and  uses large and x-large uni-poles, gates, double-decker poles,  billboards, and mega signs in various locations across Greater Cairo.

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