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In the lively streets of Cairo, where advertising blends seamlessly into the city’s rhythm, certain OOH campaigns manage to stand out and leave a lasting impression. Abu Auf, a brand that has become synonymous with quality and tradition, knows how to capture the city’s attention with its strategic and memorable advertising. Building on the success of its Ramadan campaign, which celebrated the season’s spirit, Abu Auf now returns with a new message aimed at Egypt’s coffee lovers.

This campaign builds on the momentum Abu Auf has established in Cairo’s bustling Out-of-Home advertising landscape. This time, the brand highlights its coffee as an essential part of everyday life, appealing to the coffee lovers of the city who savor the ritual of their daily brew.

This campaign builds on the momentum Abu Auf has established in Cairo’s bustling Out-of-Home advertising landscape. This time, the brand highlights its coffee as an essential part of everyday life, appealing to the coffee lovers of the city who savor the ritual of their daily brew.

The design of the billboard is simple yet eye-catching using the backlit interactive billboards and adding to it the creative concept. A vibrant green background brings out the warm, earthy tones of coffee beans spilling into a steaming cup labeled “Abu Auf.” The visual instantly resonates with the audience, creating a connection to the comforting aroma and taste of freshly brewed coffee. This minimalistic yet powerful approach communicates Abu Auf’s message effectively—coffee is more than a beverage; it’s an experience, a mood enhancer, and a daily necessity.

Positioned prominently in Cairo, this campaign is a testament to Abu Auf’s ability to use OOH advertising to its advantage, keeping its brand top-of-mind. By leaning into the cultural significance of coffee, Abu Auf cements its place as a go-to brand for quality coffee in Egypt.

Since its founding in 2010, Abu Auf has built an impressive reputation as a leading provider of premium, organic products. Known for high-quality coffee, gourmet nuts, nut butter, healthy foods, dried fruits, and more, the brand has become a household name that stands for excellence.

What truly distinguishes Abu Auf is its meticulous approach to every detail in the production process, from sourcing natural ingredients to delivering products of the finest quality. The brand’s commitment to innovation is clear as it continuously adapts to evolving market trends and consumer tastes, supporting a growing demand for healthier choices.

More than just a food provider, Abu Auf aims to nourish the mind, body, and soul. With wellness-focused products, they inspire a lifestyle shift towards health without sacrificing flavor. Abu Auf’s journey reflects the positive change a brand can create when quality and well-being are its driving forces, inviting consumers to embrace a healthier, more fulfilling way of life. Visit Abu Auf’s website to get to know their vision & mission and to get a closer look at their products. 

In their latest campaign, the visuals take center stage! With a bold creative concept and interactive lighting, Abu Auf perfectly captures the essence of its coffee and the unique mood it brings. The minimalist approach—just the tagline paired with captivating imagery—delivers an unforgettable experience, spotlighting Abu Auf’s coffee as more than just a drink. It’s a mood, a ritual, and a taste that lingers.

Strategically placed along the iconic 6th of October Bridge, one of Cairo’s busiest thoroughfares, the campaign captures the gaze of countless commuters and passersby daily. This high-traffic location amplifies Abu Auf’s visibility, allowing the brand to reach a broad audience at peak times. With its prominent positioning and powerful visuals, the campaign makes a memorable impression on one of Cairo’s most traveled routes, ensuring the brand remains top-of-mind for coffee enthusiasts across the city.

Curious to know more about Abu Auf’s campaign's location, budget, strategy, and more? you may take a look at our Egypt and the Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).