HPD Reshapes the Present on Out-of-Home Billboards in Cairo
Heritage Pan-Arab has released a campaign all around Cairo promoting their identity to the public as a brand with over two decades of experience shaping the region’s concrete terrain all while standing true to its vision and stance that endures quality and visionary innovative style.
The brand has many components that create its aura and character. The word heritage refers to legacy, traditions, values and culture passed down through generations. It contains both architectural and artistic elements; this concept also provokes a deep sense of honor, connection, and identity as it links individuals to their roots that carry their identity. This ideology can also push nationalism and a sense to preserve and honor the past and carry it with pride while also looking for a brighter future.
The visuals are very sleek with an edgy hint that helps contrast the brand ideology with their illustration of character. They have put a great deal of effort into applying all these elements in a single campaign. The visuals focus on creating familiarity and raising awareness about the presence of the brand in the market the ad copy has the logo in a white shade that excretes both intellect and wisdom and this goes well with the main tagline of the campaign “A Past To Reshape The Future” all while having the hotline included in the ad copy for any inquiries.
Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
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