INSITE OOH Media Platform

Haier, a global leader in consumer electronics, and home appliances, launched an impactful billboard campaign, right before their last campaign, showcasing why they’re the “No. 1 choice in home appliances.

This campaign strategically places bold billboards on busy highways, maximizing visibility and capturing the attention of countless commuters. The eye-catching visuals prominently display Haier’s appliances, paired with phrases like “Special Offer” and discounts of up to 35%, making the brand’s quality accessible and appealing to a broad audience.

The clear images and direct messages help build brand trust, encouraging viewers to consider Haier as their go-to choice for home essentials. The simplicity of the billboard design, combined with striking product images, makes the campaign memorable and effective.

Curious to learn more about this campaign? Dive into the world of MOOH (Monitoring Out-of-Home), your go-to source for comprehensive information and insights on Cadbury's out-of-home advertising strategies. Discover the various types of campaigns, specific locations, allocated budgets, media plans, and more.